“I strive for two things in design : simplicity and clarity. Great design is born of those two things.”
"Simplicity, carried to an extreme, becomes elegance"
Simplicity is about subtracting the obvious, and adding the meaningful. It thrives amidst complexity. The greater the complexity in the market, the more prominent simpler things become. Such is the clear economic benefit to adopting a strategy that will help set your product apart.
The simplification process can be truly complex. Only when thoughtful reduction collide with tasteful artistic direction, the resulting products take on a luxurious feel and distinct personality beyond their sheer simplicity.