In our modest atelier, we foster a culture of authentic expression, experimentation, optimism and learning.


we are a independent brand & design atelier based in Indonesia. The name is of Latin origin, meaning powerful.

Through Sherlock-worthy research, meticulous planning, and novel approach to design, we make it our mission to impart powerful design solution that adds meaningful value to our client's business, empowering their brand. And we don’t measure our work by the parametres of the project but by the parameter of process.

For us, truly fulfilling work has always been about trust, mutual respect and having each others best interests at heart. This is why we strive to establish open, honest relationship with our clients throughout our global-scale affairs in brand + identity.

in simplicity we trust





Our Services

Identity & Branding

Logotypes & Brand Marks

Visual Identity


Signage System

Brand Guidelines


Books & magazine design 
Typography design 
Poster design 


Print & Promotional Design

Editorial Design

Brochure & Catalog Design

Company Profile 


Decorative Illustration 
Icon design 
Pattern design



Our clients comes from private company and small-big variant projects accross the world. Our clients range from luxury brand, coorporation, architects & interior design, real estate, property, bread shop, pâttisarie, hotel & mall, fashion store, retail, restaurant, cafe & bistro


Discover our journeys


Due to certain Non Disclosure Agreement, some projects & clients name can not published.



Behance  |   Instagram


International Print & Publications

2012, SendPoint - International Publisher

2013, Dopress Books - International Publisher

2016, RHED - International Publisher

2016, CTA Vol. 3  - International Publisher

2017, DPI Magazine- International Publisher

2017, Gallery | The World's Best Graphic issue 38

National Talk Conference Speaker

2012, Petra Christian University, Indonesia

2013, Universitas Negeri Malang, Indonesia

2017. Indonesian Youth Conference, Indonesia

2019. Excelloka, Excellence Asia, Indonesia


International Talk Conference Speaker

2014, ASEAN Creative Talk Conference, Thailand

2016, CTA, Taiwan

International Design Exhibition

2012, Smile - Poland

2018, CTA - Hidden Gems - Taiwan