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Lebaran Nyok!

Eid ul Fitr (Lebaran) is an important religious holiday for Muslims as it stresses the importance of unity for the Islamic community, and marks the end of the holy fasting month (Ramadhan). Lebaran Nyok! is project initiative to celebrate Eid Eid ul Fitr 1437 H by Nero. Behind the concept is introduced widths culture that still exist today by chocolate packaging design. Lebaran Nyok ! Taken from Betawi meaning invites all to celebrate Eid .We made ilustration with a combination of vintage and modern design creating beauty in french chocolate packaging.

 

Illustration by Kezia Wepe

 

Art Direction, Branding, Packaging Design, Illustration

 

01. Ketupat

Ketupat Traditionally eaten at Lebaran, the rhomboid-shaped ketupat casing is made of young coconut frond leaves that are still light green in color. The ketupat are filled with uncooked rice then steamed and left to cool before serving. The coconut leaf casing gives a unique flavor to the rice, one always associated with Lebaran. The ketupat is cut open, removed from the casing and cut into small chunks, then served with various accompanying vegetable and meat dishes (opor and sambal goreng), often cooked in spicy coconut milk.

02. Mudik

One of the tradition of Lebaran is Mudik. In order to reunite with parents and families, millions of migrants from big cities like Jakarta make long queues for train and bus tickets, jump into any overloaded transportation vehicles they can find and get stuck for hours in traffic jams. For them, all the pain and inconvenience is nothing but a small hazard of the home-sweet-home journey. In fact, the journey itself is often an interesting story to tell to the families back home. 

03. Halal Bi-halal

In Indonesia there is a special ritual called halal bi-halal. During this, Muslim Indonesians visit their elders, in the family, the neighbourhood, or their work, and show respect to them. This could be done during or several days after Idul Fitri. Usually core family and neighbour first during first day of Idul Fitri, further relatives in the next day, and colleagues in days to weeks later after they get back to work. They will also seek reconciliation (if needed), and preserve or restore harmonious relations.

 
 
 
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Eid ul Fitr (Lebaran), more commonly referred to in Indonesia as Lebaran, is the celebration that comes at the end of the Muslim month of fasting, Ramadhan. The Arabic meaning of Eid ul Fitr is “becoming holy again”.  In Indonesia, this is the time when Muslims visit their family and friends to ask for forgiveness for any wrongs they have committed in the previous year. They express this wish in the phrase “Mohon Maaf Lahir Batin” which means "forgive me from the bottom of my heart/soul for my wrongdoings in the past year".


 

04. Sungkeman

The Javanese custom of asking for forgiveness at Idul Fitri which demonstrates the respect given by young people to the family elders. The young person kneels and bows their head to the elders' knees and asks for forgiveness.

 

05. Fireworks

Tradition lebaran in Indonesia, some childern happy play firework to celebrate Eid ul Fitr.

06. Bedug Lebaran

The traditional bedug drums are beat at maghrib to notify the faithful that it is time to break the fast. Starting on the evening of the last day of Ramadhan and continuing throughout the night and into the following day, the bedug are also beaten in takbiran celebrations either in stationary locations, or in parades through the streets. Takbiran is the prayer and celebration heralding Eid ul Fitr holiday.

 
 
 
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