Satay is a grilled meat dish famous throughout Southeast-Asia. Indonesia is thought to be the true birthplace of satay. And this makes it a business opportunity for Mr Ilham Kurniawan who has lived in Madrid for fifteen years. Satay is a restaurant Indonesian Grill since 2015. He asked us to help him build a brand restaurant.
The main idea of brand satay is the use of charcoal that becomes synonymous with the satay cooking process. And this makes us use as a visual identity of the brand restaurant located in Madrid - Spain. With the use of black and white minimalist design makes the elegant impression of this restaurant brand materialize well.
Art Direction, Branding, Menu Book, Identity Design